our story.
Ja’LUUM, founded September 2025, by Natalya Janay Shoaf (Artistic Director)
Ja’LUUM is an audition-based performance company built to uplift and support the next generation of artists. When a young woman joins Ja’LUUM, they become a part of a sisterhood dedicated to pursuing excellence. Graduates of Ja’LUUM have gone off to study at Parson School of Design: Paris, SF City Ballet Trainee Program, and Alabama State University to name a few.
Founded on the belief that a successful life begins with a disciplined mind, Ja’LUUM uses dance to equip young women with the mental fortitude and professional tools to lead lives of profound purpose.
Ja’LUUM is an intimate collective only serving four members at a time to ensure that each member receives the necessary time and guidance to prosper.
our founder & artistic director.
Natalya Janay Shoaf-Bethely
Natalya Janay Shoaf-Bethely is a critically acclaimed choreographer, educator, performer, and mentor. She is a visionary storyteller who believes that movement is a catalyst for self-discovery and transformation.
our sisterhood.
Sicily Maria Mwanabaraka Reizeck
Angelina Kimble
Naomi West
Jamaica Rodriguez