Support the next generation of artists
When you choose to give, you become part of something bigger. Your support fuels progress and brings hope where it's needed most. Consider making a monthly or one-time donation!
Why give?
-
✽
Who Leads JA’LUUM?
The company is founded and led by Natalya Janay Shoaf-Bethely, a visionary Artistic Director, choreographer, and educator. An Alonzo King LINES BFA graduate, she has over 10 years of experience in the Bay Area dance community and is recognized for her "technically rigorous, emotionally resonant" work.
-
✽
Who does JA’LUUM Serve?
Ja'LUUM is a pre-professional dance company that serves young aspiring artists who have a strong technical foundation and are committed to striving towards excellence.
-
✽
What makes JA’LUUM distinct?
The program centers a holistic approach to artistic development. A key distinction is the "mirrorless" training philosophy, which prioritizes internal kinesthetic awareness and embodiment over external visual affirmation. Beyond self-expression, the company offers dance as a tool for building "internal infrastructure," mental stamina, and professional connections.
-
✽
What Changes because JA’LUUM exist?
The trajectory for young artists in Oakland is being fundamentally reimagined through the intentional efforts of Natalya Janay Shoaf. Ja’LUUM’s existence creates a pathway for pre-professional artist to carve and build a vision for themselves after high school with a clarity that stems from self-awareness and an internal knowing.
-
✽
How does your contribution Impact JA’LUUM?
Your contribution will directly support long-term sustainability, direct investment in future leaders, and facilitate strategic growth.
-
✽
Inspire Others
Your generosity can motivate friends, family, and colleagues to do the same.
-
“My name is Sicily Maria Mwanabaraka Reizeck, and I am a member of the Ja’LUUM company. A few months ago, I received a text message from Ms. Natalya that I had no idea would completely change my life. She reached out to invite me to join her company an opportunity that would not only support our artistic growth, but also serve as an investment toward our college funds. Without hesitation, I said yes, knowing how rare and meaningful an opportunity like that truly was.Training under Ms. Natalya’s guidance and being part of Ja’LUUM has been one of the best decisions I have made for my growth and training. The environment she created pushed me in ways I never expected while also providing a strong, supportive community. Through Ja’LUUM, I have learned to step outside of the box and challenge the boundaries I once placed on myself. Since joining, I have grown tremendously not only as a dancer, but as a young black woman learning who she is and how she wants to move through the world with confidence, intention, and authenticity.”